Affiliate Business Tips

The most important thing you can do to increase your affiliate commissions is to presell properly.

Before we start, let’s talk about what preselling actually is. Well, it is an art. And it’s also a science. And it’s function is to prepare your reader to buy something. Then when they’re ready, refer them to the product website so they can buy it. And when it’s done correctly, they don’t know it’s happening.

In a nutshell, you provide value. And give them a link to the product you’re preselling. In just a minute, I’ll explain exactly how to presell. Before we get into that, you should understand what’s in it for you. Some major benefits of this process:

• It helps your reader trust you – Readers who trust you are more likely to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
• Preselling is disarming – Nobody likes to be sold something. By not doing that to them, your reader is less defensive. Unguarded reading means they’re not filtering what you say. So your message gets across.
• It creates buying readiness – Your readers are now receiving your message. Being open means, they are open to everything you give them. This includes the sales website you send them to! Sending them to the sales page in this state makes them more receptive to the actual pitch.
• Your commissions go up – Now your reader arrives at the sales page in a buying mood. With the guard down and trusting your recommendation. The only possible result is more sales!
• Your customers are happier – Plus, they feel they’ve made the buying decision on their own. Instead of being manipulated into buying. And this makes them feel better about the product they purchased.
• It boosts your profits – Happy customers ask for refunds much less often. Which means you keep more of your affiliate commissions.

Clearly preselling makes sense. You make more money. And produce happier customers. Everybody wins!

Now, here’s how preselling works:

You’ve learned the importance of preselling. And I hope you’re resolved to being preselling, too. You’re ready to learn how to do it properly. Remember, there are two components – art and science.

Becoming an artist

The first step is in getting your readers to trust you and open up. Honestly, the only way to do this is to provide real value in you content. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. The idea is that they want more and the sales page you send them to gives them more. Plus they’re not guarded, so they’re more open and likely to purchase the product.

Scientific preselling

There are also several key elements that need to be included.

First of all, it’s important HOW you present your information. You’ve got to map out your strategy before you start writing. Your end goal is to make a sale of the product you’re preselling. There are two ways to accomplish this with great content. First, you can provide useful but incomplete information. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. Either way, the product sales page solves the problem.

But you can’t link to your affiliate link. You have directly to the home page of the product. When you do this, you’re click-throughs go way up. But how are you going to get credit for the sale, if you don’t include your affiliate link? Well, that’s part of the science of this whole process. You “pre-cookie” your reader before sending them to the sales page.

You also want to link to the sales page from inside your article’s content. People are used to clicking on hyperlinked words to get information they’re looking for. And if the words you hyperlink relate, your reader will naturally click them for more information.

Using this system, you’re virtually guaranteed to increase your affiliate business success.

Unfortunately…

It’s extremely difficult to do this correctly. Think about everything that goes into crafting an effective preselling article: Great content. The entire process depends on your being able to provide useful information to your readers. This means you have to be able to write well, and have enough knowledge to be useful. Preselling skills. Yes, you must providing useful content. You also have to present the info in a way that provides real value. And still leave them wanting more. Or make the information so overwhelming they realize they can’t do it on their own.

Product selection. Next, you’ve got to pick the right product to presell. If you can manage to get the article written well. Your efforts are completely wasted if you don’t pick a winning product.